Using the simple earthy color scheme and strong glyph of their established logo, I created clear and clean stationary for everyday use.
Eblast, Ad, Postcard
Castia had some stunning image of their products on homes and I wanted that beauty to speak for itself. Also prominent was their "rainscreen diagram" to easily convey the product's features.
Catalog and Flyers
One of the first projects that was needed was the creation of a 12 page catalog to showcase the many textures, colors, and sheer variety of accessories and their use in existing home and businesses. Along with the catalog, individual cut sheets were made for each texture to target the styles most popular in different parts of the country. A clear, comprehensive Installation Guide ensured that anyone on the technical side would have a full understanding of Castia products.
Packaging and Signage
The Castia face to the consumer needed to be clear and concise, easy to understand and showcased the beauty of the products. The box was designed to have a full color image as the face on the shelf and be an acceptable weight for the everyday person to lift. With multiple barcodes for ease of POS and the standard warranty and manufacturer information.
Similarly the advantages needed to be approachable for tradeshow and sample rooms. The banner on the right was designed for a pop up floor stand, easy to take and set up in any space along with product samples.
Castia Hardscapes Catalog
An offshoot of Castia Stone, the hardscapes branch needed its own look, similar to, but separate from the original. We tweaked the logo and added the new color to visually designate this catalog from the other literature. This 12 page catalog showcased the diverse range of products all centered around outdoor living spaces.