A collection of my personal brand, as well as projects done for friends and family.
Back in college I signed all my artwork with my initials AM, but in a shape sort of like a fish, since I am a pisces. As my work in design became more mature, and once I got married, I decided to give it an update. Using a script font I tweaked the shapes of the letters to create my new fish logo. I use it on all my quotes and invoicing and had a rubber stamp made to put on the back of artwork.
My business card is a bit of my personality and creativity married to the essential information a client would need to reach me. I took my inspiration from playing cards and drew myself as the "ace" of design.
I have gifted a few friends and family members with my recipes which I love to lay out to add my personal touch. In addition I write my own crochet patterns for my creations on my art website, and I love to get the chance to lay out something a little different. Again I use my fish logo just to tie it all together.
One of my family loves to host dinner parties and often get to set the mood with the invites. These usually have to be one or two color for ease of printing, but are just another place I get to stretch my skills in Illustrator and inDesign.
When work is slow I like to give myself assignments. Here I have taken AM Cassandre’s poster for the Normandie and made it into vector art. Basically this was an extended lesson in gradients and shape building.
Finding the right fonts was also a challenge as most are either custom or no longer in use. The header on mine is a highly edited version of Impact, with Futura Heavy beneath, with a custom C and Q. The script is Gafolita from Adobe typekit with a custom F made from the letter I. Finally the port of call names are in Futura book weight. All lines had custom kerning.