Creative Wetcast Products
CWP needed a clean logo that could encompass the wide variety of products they made and licensed, so the focus instead was on the new and innovative ideas that they would bring the wetcast industry, rather than the products themselves. A strong typeface and simple thought bubble was an easy way to get this message across.
Since my time working with it, the company has been bought out and is now Exteracast.
With so many different products on hand, it was a challenge to find a catalog style that suited the company. We went with an accordion folded 6x9 catalog, with 8 total pages, including the cover. The fold allowed sales personnel to easily put the most relevant product to the front if needed, while providing a look at our other complementary products to their interests or manufacturing capabilities.
Flyers & Inventory
Not only did I create cut sheets for each of the products, but also took care of labels and pallet signage, to ensure an orderly warehouse as well as effective sales team.