Angela Skees
Stonebrook is a new line of thin and architectural natural stone that Acme Brick is carrying. This line needed a logo at the start to set it apart and quickly get the product line across. This logo was a process but eventually ended with the stone/m

Stonebrook

Stonebrook is a new line of thin and architectural natural stone that Acme Brick is carrying. This line needed a logo at the start to set it apart and quickly get the product line across. This logo was a process but eventually ended with the stone/m

Stonebrook is a new line of thin and architectural natural stone that Acme Brick is carrying. This line needed a logo at the start to set it apart and quickly get the product line across. This logo was a process but eventually ended with the stone/mountain motif and a stylized S, paired with a serif font to create that classic look. The mountain bug could also be separated from the text to provide multiple layout options.

Once the product was launched into the sales locations their showrooms would need a way to display it. Working with a few others, we coordinated the shipping of the rack, and all necessary hardware and fasteners, along with the four 6 foot tall sign

Once the product was launched into the sales locations their showrooms would need a way to display it. Working with a few others, we coordinated the shipping of the rack, and all necessary hardware and fasteners, along with the four 6 foot tall signs for each side of the display rack, to each of our 56 dealers across the US. These signs were printed on black styrene, allowing them to roll for easy shipping, with white ink on a very large scale printer, the laser cut out with holes along the sides to be mounted to the rack.

With a new product, you need a new catalog. This is an early version of an 8 page catalog with image of each product as well as the various options you might have in each color. I also pulled out elevations from our brick homes, to show a complement

With a new product, you need a new catalog. This is an early version of an 8 page catalog with image of each product as well as the various options you might have in each color. I also pulled out elevations from our brick homes, to show a complementary brick to go with some of the stone blends.

Sample boards for the product are the most efficient way for sales associates to show the product. In this case we made two kinds. The top is a large 24 inch square board with a very high resolution image of the product printed on each side. This al

Sample boards for the product are the most efficient way for sales associates to show the product. In this case we made two kinds. The top is a large 24 inch square board with a very high resolution image of the product printed on each side. This allowed us to have a set of 5 boards, showing 10 products, that could easily be sent to each sales office with a minimum of weight to be shipped. The black boards below are 11x13 and are designed to have the actual thin stone attached to it. Since these require the board and the stone samples to be made and attached, the image only boards could get the sales teams started while the rest were in production.

Of course, sample boards need labels. The top is a small 2x4 label that was made to adhere to the back of the black physical product sample boards, as the image boards, had the label printed along with the art. And no product launch is complete wi

Of course, sample boards need labels. The top is a small 2x4 label that was made to adhere to the back of the black physical product sample boards, as the image boards, had the label printed along with the art.

And no product launch is complete without a flyer or two. This two sided flyer was the first to go out in print and online, while the 8 page catalog was being completed.