The logo design for US cement was fairly straightforward. The goals were to convey the US based location for this new plant which is a big selling point for them since it means lower prices both for shipping and the product. As well as the location specifically in Texas. The roughs for the logo were meant to evoke a five star quality along with the red white and blue color scheme. The final logo was streamlined considering its need to be versatile across web, print and even promo items.
This 8 page brochure was laid out in landscape to accomodate the many charts and diverse content inside. Colorful infographics helped to convey the stages of the project as well as the business plan for starting this new plant.